The first category in our client questionnaire centers around "Strategy" questions. These concern things like what your business does, who your business caters to, and what functionality is needed to meet your needs.

Strategy Questions

  • Who is the target audience for your business?
    • Why we ask: By asking our prospective client to describe the typical age, gender, location, and all-around "general vibe" of their typical user or customer, we learn valuable information about how to reach their intended audience.
  • What do users need to do on your website?
    • Why we ask: We consider this to be the purpose statement of the project. This helps us determine the scope of the project and what the bar is for success.
    • Some examples:
      • A local law office may say something like: "A user should be able to learn about our services and contact our office for more details"
      • A tee shirt printing company may say something like: "A user needs to be able to browse our inventory and submit a payment for an order"
    • Of course, a site may need to do more than one thing and so may require more features. Things like webforms, eCommerce, calendars, blogs, galleries, etc are common feature requests that we may discuss with the prospective client.
  • What pages do you think your site will need?
    • Why we ask: This answer will be used to create a site map. Site maps are a tool we use to visually communicate the relationships between pages in the site navigation. Not all projects will require a site map; however, for larger, more complicated projects, a site map is worth it's weight in gold.

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